I am a natural born marketing & digital communicator with more than a decade of experience in advertising, marketing, social media consulting and creative direction. I previously joined TRACCS as Director of Digital with an impressive track record and passion for technology and design which has inspired several of my 80-plus client success stories.
My long list of achievements includes a start-up that I founded and managed, steering it to become one of the leading local advertising & digital agencies in Saudi Arabia.
My passion for the digital space is synonymously complemented by my foresightedness and risk appetite, qualities that I leverage to the maximum to exceed client expectations and provide value-added benefit. I was the first to embrace HTML5 and introduce it to the GCC before it was on full release, believing that it is the future of website technologies, as well as being one of the leaders in providing social media marketing services before the existence of native marketing tools like Facebook Ads and Twitter for Business.
I have been plying my trade and digital skills across a range of sectors including FMCG, Retail, Technology, Medical, Hospitality, Architecture and Financial with a long list of clients from start-ups to established industry and market leaders such as Canon, MARS, Samsonite, Jeddah Chamber of Commerce, Huawei, Al Marai, Al Safi Holding, Four Seasons MENA, Mercedes, Tanmia, Toyota, Tarfeeh Fakieh and Superior Automotive among others.
I am currently expanding my readers network through a start-up magazine – MeshBuzz. And working as an offshore consultant for Dialectica Projects as a Marketing & Digital Consultant as well.