Creating an emotional connection with the audience
Everyone can create, post, and manage their social media. But the key factor in building a successful social media presence is an emotional connection. It takes a lot to drive engagement, interest, and intrigue the audience with the right communication messages. It needs research, analysis, and the right designs for social media to be an effective sales-driving channel. I began my social media marketing journey right when social media started becoming a thing, and way before they created dedicated advertising and analytics tools. 10 years of hustle and learning, brought me to the expert that I am today in social media and digital marketing.