The Branding Handbook is a comprehensive but easy-to-digest ebook and guide to all things branding. I’ve included only the stuff that’s truly helpful.
- A crisp and clear definition of what a brand is
- My step-by-step formula for developing a brand strategy (the same one I use with my clients)
- A break-down into the value of a logo and how to make the most of your brand identity
- A book that you could read in a single sitting but would still give you a well-rounded look into the world of brand-building
NO RAMBLING. NO BLABBING.
Just a plan of action in a friendly, conversational tone so that not only will you learn about branding, you’ll also know how to implement it based on more than 14 years of branding and marketing experience, and more than 300 success stories, summed up just for you. Pure value.
HERE’S A GLIMPSE OF WHAT’S INSIDE
DEFINITIONS
Explanations of all the important branding terms, such as “brand equity” and the difference between a “brand” and “branding”.
COMMON MISTAKES
How to avoid the branding pitfalls that far too many business owners make when building a brand.
BRAND STRATEGY
Learn the exact approach that I take with my clients, to build a goal-driven brand that gets results.
IDENTITY SYSTEMS
The importance of developing a visual language to communicate your brand to your ideal audience with logos, colours and typography.
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