THE SECOND OPINION
Before you spend more fixing it, find out what is wrong.
Your marketing is busy. Your numbers are not moving. Or revenue is growing and the profit keeps disappearing. I examine the offer, the price, the positioning and the path from attention to a paying customer.. then give you a written diagnosis and a plan you can act on.
For owners and business leaders who need an outside judgment grounded in their numbers. Buy it as a standalone engagement. There is no obligation to take an advisory seat or hire Typecta afterwards.
What I look at
Positioning and customers
Who you are trying to win, why they should choose you, and where the message loses them.
Offers and pricing
What you sell, how you package it, what you charge, and what the available margin data tells us.
Marketing and acquisition
Where attention and enquiries come from, what happens next, and where time or spend is being wasted.
Commercial performance
Revenue, conversion, retention and customer acquisition costs where records exist. Missing evidence is marked as missing, not filled in with a confident guess.
What you leave with
A written diagnosis
The main constraints on your business, separated from symptoms and supported by the evidence you provide.
The decisions that matter
What to change, what to stop and what to investigate further, with the reasoning and tradeoffs beside each recommendation.
A prioritised action plan
A practical sequence with proposed owners, timing and measures of progress. A plan your existing team or chosen partner can use.
A working session with me
We walk through the findings together, challenge the assumptions and agree what comes first. You keep the written file.
The scope covers one business and the problem you bring. It includes a kickoff conversation and a findings session. Campaign management, design, website builds and ongoing advisory are separate engagements. This is a commercial diagnosis based on the records available, not a financial audit.
From purchase to a decision
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01
Choose your scope
Tell me about the business. See one price, its scope and its delivery window. You can buy immediately. No approval call is required.
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02
Set up the diagnosis
After payment, complete your private brief and choose a kickoff time. Bring recent revenue and margin figures, your offers and pricing, and the marketing reports you already have.
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03
I examine the evidence
The delivery window starts after kickoff and receipt of the agreed inputs. Larger scopes include an analyst or team; I lead the diagnosis and the findings session.
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04
Leave with the file
We review the written findings and action plan together. Implement it with your team, work with another partner, or discuss further support if you want it.
The thinking behind the work
These are past projects, with their own scope and evidence. They show work I have led; they are not testimonials for this diagnostic engagement or a promise of the same results.
Canon
Nikon owned the shelf. So we took the street.
Read the project and its evidence →
PBF: Pastrami Burgers & Fries
First year, one food truck, 490% back on ad spend.
Read the project and its evidence →
Ayam Al Lulu, Jeddah
Fifty seats at launch. Three hundred once the city noticed.
Read the project and its evidence →
If the file tells you nothing you did not already know, I will refund it.
We agree the starting point in writing, record sessions with your agreement, and keep our email correspondence and written recommendations. If you believe the file adds nothing new, tell me. We will review it against those records together. The guarantee concerns the value of the diagnosis, not a promise of a particular revenue result.
Your business. Your scope. Your price.
Choose a revenue band to see the scope and price immediately. No exact revenue figure is needed. Monthly revenue means total business revenue, not only recurring subscriptions.
Prefer to discuss the problem first? Apply for the free call.