CASE FILES
Twenty years of work. Here is the part with numbers attached.
Each file says where its numbers come from.
Nikon owned the shelf. So we took the street.
Two campaigns in Jeddah, over six weeks. It ended with a queue outside a camera shop that was not running a sale.
CANON VS NIKON
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A global brand with nothing to say in Arabic.
Fifteen months building an Arabic voice for a hospitality brand that had been translating itself and calling it localisation.
FOUR SEASONS
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The activation that beat its own forecast four times over.
Seventy-five days, fifty booths, three cities. A market entry built to hit a number and judged against it afterwards.
HUAWEI / AQTC
Read the file →No client. No budget. 21.2 million syndicated views.
A self-initiated series made because it was funny, which then outperformed everything we were being paid for that month.
WALA LAMBA CREW
Read the file →First year, one food truck, 490% back on ad spend.
An Easter campaign for a pastrami food truck in Lebanon. It ended with extra staff hired to keep up - and, eventually, three locations.
PBF
Read the file →Fifty seats at launch. Three hundred once the city noticed.
A full brand and launch for a Lebanese restocafe in Jeddah - concept, identity, interiors, uniforms and app, built from nothing in six months.
AYAM AL LULU
Read the file →Which of these numbers is the one you need?
Tell me what you are trying to move. I will tell you if I can move it.