Guide to Charging Premium

The right clients do not negotiate your value.. they recognise it.

107 downloads

Length: 21 pages
Inside: 5 strategies + a bonus
Format: PDF
Download file: PDF · 2.1 MB

WHAT IS INSIDE

–Choosing an industry niche
–Creating a high-end client experience
–Reviewing your visual branding
–Selling benefits instead of features
–Simplifying your offers
–A bonus strategy on raising prices

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Total USD 9

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A higher price needs a reason people can see.

You can only fit so many clients into a week. If taking on more work is your only route to earning more, your calendar eventually becomes the limit.

This guide looks at the other route: improving how clients understand the value of your work. It covers five strategies across positioning, client experience, visual branding, benefits and the way you package your offers.

Who this is for

You sell a service and keep getting compared on price.
Your calendar is filling up without the income you want.
You want to improve the offer before changing the number on the proposal.

What this helps with

Find what makes your offer worth choosing.

Look at your niche and the result your client cares about, then use those to explain your value.

Make the experience match the price.

Review what your branding and client experience communicate before and after the sale.

Make the offer easier to understand.

Use benefits and simpler choices to make a stronger case for the work you sell.

Take a look inside

Select a preview to explore and zoom.

Contents page listing the five premium pricing strategies — The five strategies and bonus, page 2.

Guide page introducing perceived value — The thinking behind the strategies, page 8.

Put it to work

Review your current offer.

Choose one service and look at how you describe it, price it and deliver it.
Find the weakest part.

Use the five strategies to identify where the value is hardest for a client to see.
Change one thing you can test.

Start with your offer wording, client experience or positioning, then watch how clients respond.

Before you get it

Will this tell me exactly what to charge?

It explains how to strengthen the perceived value of your services. It is not a pricing calculator or a personalised rate recommendation.

Who is it written for?

Freelancers and service business owners who want to move beyond competing on price.

Does it include a call or ongoing support?

It is a standalone PDF guide. A consultation is not included.

Guide to Charging Premium

One payment. A file you can keep.

Get it for USD 9 →

What readers said

2 REVIEWS

★★★★★

Concise and easy to read book. It focuses on the vital advice to higher the prices of your services. Very practical and direct to the point.

MOHAMAD KADI

★★★★★

I’m in love with this short ebook! By reading ahed I realized that i’m charging too low for my services ! Thank you for bringing this topic to-the -table.

SARA ZGHEIB