Marketing Plan Template

The plan I fill in with clients on the call, blank and yours.

117 downloads

Download: ZIP package
Editable files: Word + Apple Pages
Also included: PDF reference
Download file: ZIP · 12.8 MB

WHAT IS INSIDE

–Business summary and SWOT analysis
–Business initiatives and success metrics
–Target market and buyer personas
–Market strategy
–Budget
–Marketing channels and technology
–Instructions and a completed example

Where should I send it?

One email, one link, no confirmation step. You also go on the list - one click to leave, and the file stays yours.

The file lands in your inbox, and you go on the list for Nader Unfiltered. One click at the foot of any email takes you off, and the file stays yours.

Give the plan somewhere to live.

Ideas are easy to collect. A useful marketing plan also needs a target market, priorities, a budget and a way to measure the work.

This template gives you a document to work through, with prompts, sample text and a completed example. Choose the editable format you use, replace the placeholders and make the plan fit your business.

Who this is for

You need to turn scattered marketing ideas into a written plan.
You are preparing a brief for a team or collaborator.
You want a starting structure you can adapt instead of a blank document.

What this helps with

Connect the decisions.

Work through the business, target market, strategy and initiatives in one place.

Give the work a budget and a measure.

Use the prompts to describe priorities, costs, channels and success metrics.

Keep a document you can revise.

Edit the Word or Pages version as your plans change.

Take a look inside

Select a preview to explore and zoom.

SWOT analysis section with prompts in the marketing plan template — A working section from the template: your SWOT analysis.

Put it to work

Open the format you use.

Unzip the download and choose the Word or Apple Pages version. The PDF is included as a reference.
Replace the example material.

Read the instructions, remove them from your working copy and fill the bracketed prompts with your own details.
Make it a working plan.

Adapt the sections, agree your priorities and revisit the document as the work progresses.