The Branding Handbook.

Terminology, the mistakes nearly everyone makes, and how to build a brand that survives contact with a real decision. A practical handbook for business owners, yours to keep.

177 downloads

Length: 88 pages
Format: PDF
Approach: Read at your own pace
Download file: PDF · 5 MB

WHAT IS INSIDE

–The vocabulary, in plain language
–The mistakes that cost the most
–Positioning before identity
–How to brief a designer properly
–What a brand is not
–Worked examples, not theory

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Before you brief a designer, get clear on the business.

A logo is one decision. The reasons people choose you run through the whole business: what you stand for, who you serve, how you speak and what the experience feels like.

This handbook works through those decisions in order, from the foundations of a brand to its visual identity and everyday touchpoints. Read it with your own business in mind.

Who this is for

You are building a business and need a clear starting point for its brand.
You have a logo, but your message and customer experience feel disconnected.
You want to give a designer or marketing team a more useful brief.

What this helps with

Understand what you are building.

Get clear on the role of a brand and the five common mistakes that weaken it.

Make the decisions behind the design.

Work through goals, values, purpose, personality, voice and the client you want to reach.

Connect the details.

See how colour, typography, logos and customer touchpoints should work together.

Take a look inside

Select a preview to explore and zoom.

Table of contents from The Branding Handbook — The full chapter outline, page 5.

Start with what a brand actually means, page 8.

Put it to work

Read with one business in mind.

Use your current business or an idea you are preparing to launch as your reference throughout.
Write down the decisions.

Keep notes on your goals, values, voice and core client as you work through the strategy chapters.
Check what your customers experience.

Compare those decisions with your website, offers and visual identity. Use the gaps to shape your next brief.

Before you get it

Is this for designers or business owners?

It is written for business owners who want to understand and direct their brand. You do not need design training.

Does this include a consultation?

This is a standalone digital handbook. A personal review or consultation is not included.

Is it a printed book?

You receive a downloadable PDF. There is no physical shipment.

The Branding Handbook

One payment. A file you can keep.

Get it for USD 29 →

What readers said

2 REVIEWS

★★★★★

This book was an amazing eye-opener. The content is incredibly simple to follow and understand. This helped me massively in understanding how branding should actually be and gave me confidence to move forward because I now know how branding works and that it is actually much more than just how my business is represented visually (logo). Thank you so much! Highly recommended to read if you’re starting a business or looking to scale your business to the next level.

JOE MALEH

★★★★★

As a student of advertising and someone who is looking to launch their own business, I found this book to be super helpful and informative; everything is explained in such a succinct way highlighting the key messages. Cheers for this awesome book Nader !

MARWAN AL KAYALI